Country Music Across America is broadcast to over 40 million homes on the cable network GAC, which is owned by Scripps Networks and best known for Food Network (Emeril Live), HG-TV, and Shop at Home Network. GAC is also the home of the Grand Ole Opry and several other great country music related programs. Country Music Across America (CMAA) however has really begun to expand their online presence. When they approached us (Online Promotions Group / HollywoodPrize.com) about hosting sweepstakes contests, handling website development, online marketing and online survey tools, we were thrilled. They have really blossomed into one of the premiere country music news source and websites. We have successfully been able to pinpoint their online demographics as well as their brand into new markets that were previous untapped since the show's inception in 2003. I bring this up because I feel this is a shining moment in online promotions. The current campaign "Win a Trip for 2 to Nashville" is a testament to the concepts of direct marketing and highly targeted viral branding. The production company for CMAA hasn't spent a lick on advertising yet the traffic to their contest page and the response to Storme's Blog has been amazing.

Accordingly, we are currently developing new, more socially relevant Refer A Friend capabilities for HollywoodPrize. I don't want to reveal too much in this blog but lets just say this campaign has really opened our eyes into the mass potential of social networking software for entertainment marketers.

Posted by Rob at 11:03 AM | Permalink | Comments (0)