Survey Services
Recently, HollywoodPrize has added survey tools to our registration profile capabilities. Lately, a lot of entertainment marketers have asked us to deliver fully integrated survey responses to our sweepstakes contests. We have delivered. Our new survey tools allow our clients to ask multiple choice, multiple selection and true/false questions along with their contest registration form. The beauty of our system is that we deliver all of the data numerically and conclusions can be made on a quantative level. If you want to know, for instance, how many people in the southeast bought your DVD or CD in the last year, what percentage of them are women, where they obtained it (e.g. online, on the street, downloaded it, etc), and what price they are willing to pay for it - our survey tool can do the work. The surveys were always a part of the original HollywoodWin site but our new IT development team has taken this simple business spec and really brought it to a whole new level. In my view, there maybe less than 5 interactive agencies in the entertainment marketing space that can match our product. Thats a big maybe.
One thing that has irked me is this belief, however, that contestant data is really unique. Let me clue some of you people in right now: ITS NOT! Yes, it may shock some of these record labels and big move studios but you are all receiving the same data. There's nothing too unique about it because sweepstakes contestants typically enter into mutliple contests regardless of who is releasing the product. But the true value in the data is how much you know about the contestant. What is his/her likes and dislikes? What are his/her spending habits? What are his/her behaviors online in respect to consuming entertainment? This is where many companies fall short. Gladly, this is not where our clients fall short. They have upper hand knowledge of really knowing their consumers thanks to HollywoodPrize. But, I have to laugh when I continue to see the old school approach of blanketing the entire USA with massive waste marketing only to find out that really small pockets of individual people (regardless of geographic location) are willing to buy a certain product. So we'll sit back and watch these big companies continue to spend spend spend and even fool themselves into thinking their data is unique, yet yield so little in terms of demographics with each new release. Meantime, our clients will continue to have their conumers pinned down as if they were local neighbors. And oh by the way, that blanket marketing approach includes mass email blasts to local radio stations. What is that costing them again? Geesh.
